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Graphic & Branding Standards

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University Housing offers several resources to support departmental projects and initiatives that reflect the energy, engagement and traditions that make living on campus a valuable experience.

We look forward to cultivating a partnership with all areas of University Housing by developing communication products that speak to our diverse audiences with timely, informative, effective and creative messages.

Marketing Project Request Form

Please note that this form is not a replacement for face-to-face conversations about how to meet your project goals.  Instead, it serves as a starting point so we can better understand your needs.  Shortly after receiving your completed form, we will set up a time to meet to discuss next steps.


Independent Project: these types of projects do not require marketing and branding oversight. The audience is restricted to the residents of a particular hall or students belonging to a specific organization. If a program meets the parameters below, or templates can be utilized, consultation is not required.

  • Floor programs
  • Hall-wide programs
  • Student Organization programs


Not sure if your project, program, or idea needs to be branded?

Check here

Consultation Project: these types of projects are custom. Marketing and branding consultation is required, and design assistance may be available on a case by case basis. Consultation must be requested 10 business days in advance of printing, and project design assistance must be requested at least 30 days in advance.

  • Multiple Halls
  • General Public
  • Campus Community
  • Parents
  • Incoming Students
  • Department of University Housing initiatives and programs
  • Division of Student Life initiatives and programs
  • University Partners

 

The following resources are available for your reference as you plan your project.  Be sure to verify your product is compliant with university standards prior to product production.

The University of Tennessee recently announced that our campus will be transitioning to a new logo.  University Housing will begin to transition in January of 2015, and additional information will be announced at a later date.  Please utilize the logos provided on this page for projects with a completion date prior to January 2015.

Three configurations of the university logo are available—centered, left horizontal, and right horizontal. The centered logo is the primary configuration and should be used whenever possible. There are three color variations—standard, reversed on orange, and reversed on dark—and different file formats for each configuration are also available.  You may request a logo that best suits your needs by utilizing the Marketing Project Request Form.

The images below are for reference only, and should not be used for any publications.  

CenteredLogoHorizLeftLogo

HorizRightLogo

 

 

 

 

 

A logo must be present on all communications from the university. Depending on the medium, message, and audience, you may choose to use the university logo, the tagline logo, or a unit logo. The tagline logo should be used as much as possible to further amplify our tagline, which helps communicate who we are, what we do, and how we do it. You may request a logo that best suits your needs by utilizing the Marketing Project Request Form.

The images below are for reference only, and should not be used for any publications.  

CenteredLogoBOBIHorizLeftLogoBOBIHorizRightLogoBOBI

 

 

 

 

 

 

The University of Tennessee Unit Logo is the primary University Housing Logo and is to be used in most instances. Three configurations of the University of Tennessee Unit Logo are available—centered, left horizontal, and right horizontal. The centered logo is the primary configuration and should be used whenever possible. There are three color variations—standard, reversed on orange, and reversed on dark—and different file formats for each configuration are also available.  You may request a logo that best suits your needs by utilizing the Marketing Project Request Form.

The images below are for reference only, and should not be used for any publications.  

University Housing - CenteredLogoUniversity Housing - HorizLeftLogoUniversity Housing - HorizRightLogo

 

 

 

 

 

 

Division of Student Life - CenteredLogoDivision of Student Life - HorizLeftLogo

Division of Student Life - HorizRightLogo

 

 

 

 

Below are the two primary fonts that University Housing will utilize.  There are additional options available for our use and are are required in some instances. Be sure to verify that your product is compliant with university standards by utilizing the Marketing Project Request Form.

  • Georgia: included in both Mac and Windows operating systems, and can be used for most purposes in our daily work.
  • Gotham: our primary university typeface for print publications. Currently, Gotham is released on a limited basis to departments and our license prohibits us from giving students access. However, formal publications that are printed and posted in the residence halls can be sent to the Coordinator for Marketing and Conferences for font conversion.

University Housing adheres to the branding standard that has been established by the Creative Communications & Marketing department at the University of Tennessee.

The University of Tennessee’s fiscal policy requires that a licensed vendor be used to produce any merchandise (giveaways, t-shirts, etc.).  A list of licensees is available at http://licensing.tennessee.edu/

University Housing is currently developing templates available for staff use.  If a template fits your needs, no consultation is required.

University Housing has department accounts that are used to communicate departmental initiatives, communicate with students and promote the on-campus community. While halls are not required to participate in any social media platform, University Housing encourages halls to investigate media that can help to develop a hall community as well as communicate information effectively to our residents.

You cannot use these sites:

  • For personal benefit or gain.
  • For the benefit or gain of any other individuals or outside organizations.
  • In a way that compromises the security or integrity of state property, information or software.

When representing the University of Tennessee:

  • Follow the University’s brand guidelines.
  • Incorporate the University’s color schemes.
  • Approved colors can be found on the Creative Communications website.
  • Respect copyright, fair use and financial disclosure laws.
  • Don’t pick fights.
  • Correct your own mistakes.
  • Verify information before you post it.

  • Make sure your links work.
  • Make sure you’re creating dialog, not just pushing content.
  • Give your fans something to respond to or act on.
  • Thank people for input and feedback, including negative feedback.
  • Be human, even when you’re interacting as an entity rather than as an individual.
  • Be relevant and timely and add value! That means being aware of conversations that are already going on without you.


Residence Halls may have a Facebook page, but Facebook groups are highly discouraged*. They are difficult to manage long term and the privacy does not promote a sense of community. A full time staff member must be an administrator on the page to supervise content. The Coordinator for Marketing & Conferences must be added as an administrator for continuity only, and will not review page content.

*Student groups or organizations (hall council/Resident Assistant Staff/etc.) may create a group if it serves a specific communication need.

Facebook DO’s:

  • Do post fresh content regularly—at least once a week.
  • Do allow fans to engage with your page via Wall postings, photos, videos, etc.

DON’T allow:

  • Profanity
  • Disrespectful comments
  • Inaccurate or misleading information
  • Irrelevant comments or content
  • Content that’s self-serving


If they do, you should remove the posting; if the postings are egregious, you should also ban the poster. If a user’s comment is removed, document the comment with a screen shot and send a private message to the user explaining why the content was inappropriate. In the case of photos and videos, you can also report them to Facebook or if the poster is a university student, he/she may be referred to the Office for Student Conduct and Community Standards.

A full time staff member is required to be an administrator on any social media accounts that represent University Housing. Username and password of all accounts must be provided to the Coordinator for Marketing & Conferences.

Twitter Uses:

  • News & event updates
  • Play-by-play reporting from events, conferences, etc.
  • Other types of eyewitness reporting
  • Encouraging conversations with your followers

Twitter Considerations:

  • Consult/coordinate with the Manager for Marketing & Communications before tweeting in an official capacity about emergencies or other highly charged situations.
  • Think about whether general UT information really belongs in your more-focused Twitter feed.
  • Consider following your followers so you can become aware of what they’re interested in and what conversations  are taking place outside of your account.
  • Don’t set up an account if you’re not going to feed it regularly.

A full time staff member is required to be an administrator on any social media accounts that represent University Housing. Username and password of all accounts must be provided to the Coordinator for Marketing & Conferences.

Residence halls are encouraged to utilize social media platforms that will help communicate with their community, including Vine, Instagram and Pinterest. University Housing has accounts to many of these platforms, and we encourage staff to engage with department accounts. Username and password of all accounts must be provided to the Coordinator for Marketing and Conferences.

  • Snapchat : Due to the need for constant content, University Housing Residence Halls may NOT have a Snapchat account.

Students, staff, and faculty are invited to contribute to our digital message boards in Brown, Clement, Hess, Laurel, Massey, Orange, Stokley, White, and Volunteer Halls. Boards will be added to newly-constructed residence halls.

Our media player uses a pixel content of 1600 X 900 pixels or 16:9 ratio.

We do have some suggestions to make the process easier!

  • .png, .pptx, .jpg, or .jpeg files are required to submit the content.
  • Be sure to use a background that covers the entire area.
  • The default background color Smokey will show for all uncovered areas.
  • Do not use blank white color border as this will not display the image properly.
  • Do not submit multiple designs for the same program as we can only display one.
  • Do not stretch the content to fit the maximum area.
  • Do not add borders around the designs.
  • All images will need time for approval. Please submit 5 days prior to date requested.
  • Images may not exceed 29 MB.

To submit an image to be included on our digital message boards, click here.

Communications Websitebrand.utk.edu

  • Additional details on University approved font
  • PowerPoint templates/Research Poster Templates
  • Institutional Branding information

Product review: Products and publications should be reviewed  prior to purchase to ensure University policy compliance.  Please utilize the Marketing Project Request Form to request a brand compliance review.

Additional Guidelines:

  • We are UT, not UTK. State “University of Tennessee, Knoxville” on first mention.
  • State “Department of University Housing” or “University Housing” when referring to our department.
  • PDFs are considered print.

 

 

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